Alternate Description

Alpha Connection is a health centre with holistic practice at its core, offering acupuncture, homeopathy and holistic medicine. The centre needed a simple website that demonstrated its philosophy and approach, but Visual Inclination first realized the obvious need for a simplified brand: one that could be expanded beyond just a website.

The brand would also need to stand on its own as a clear, distinct mark that could further demonstrate the same strong, balanced message. The symbol for the greek “alpha” – an ancient form representing notions of perfection and acuity – and a circle – representing wholeness and balance – serves as an encapsulation of the simple ideas and philosophy communicated in the tone and presentation of the website.

Alpha brandmark