Companions, not pets. That’s the creed of this fledgling California-based chain of animal wellness retail stores and veterinary clinics. Animal Wellness Centers needed a brand that conveyed their simple message of love and animal-centric well-being. Further, the brand needed to be playful and echo the optimistic positivity of the centres’ philosophy.
Visual Inclination helped Animal Wellness Centers design a full suite of brand materials that would create a strong, consistent presence while the storefront and clinic locations were being realized. Beyond the necessary stationery and website, the brand rollout included reminder and appointment cards, store signage and promotional clothing.