For their Spring and Summer 2013 campaigns, C&A China continued developing their "her initiative" project with the Yessica collection. Visual Inclination was brought on to create a series of 15 second campaign videos and a behind the scenes video for each season that captured the energy and spirit of the Yessica story.

Creative Direction by Alex Salvycz, Producing by Lynn Hsu, Art Direction by Derrick Leung, Shot by Julian De Zorzi of Visual Inclination, Post (edit, color) by Will Paterson, and Modelling by Mina.