CoAction images

CoAction Staff Association provides networking, education and advocacy services for cooperative housing staff. Their relatively non-existent brand did a disservice to the organization’s capabilities, and Visual Inclination saw the need for a brand that would galvanize the organization and its support infrastructure.

We developed a simple logotype that demonstrates the strength of their community by emphasizing the linguistic separation of the organization’s name. We then built a rigid system for locking up text in collateral materials within stark compositions that demonstrate the strength and foundational support that are the organization’s chief offerings.

CoAction images CoAction images CoAction images