In celebration of their 25th anniversary, Farm Sanctuary and production company Perhaps Media asked Visual Inclination to create a motion graphics package for a video celebrating their long-standing commitment to animal welfare.

The goal was to create an aesthetic that would communicate the idea of animal cruelty without resorting to shock tactics. With this in mind, we designed an “info-graphic” style animation that was warmly received at their 25th anniversary fundraising gala in upstate NY.