2012 was a year of growth for Visual Inclination. With that, we added several new personalities to the studio.

To celebrate the new year, as well as introduce both new and old faces, we asked out team to express their unique perspectives in as a video, but we also issued a challenge:

Show us your idea of frame, or perspective, using any form you like. It just has to be precisely 20 seconds.

The results ranged from 3D animation, stop motion, tributes to favourite beverages, and even a short composed of nearly 11 different cameras.

Cameras
Cameras

Each of these videos were then hosted online on a custom-built responsive website.

website on desktop
website on mobile

As a companion piece to the video and online portion of the project we also created a unique print component.

A custom-designed stand-alone frame was constructed to house a series of “perspective” cards. Each card reflected the personality of a member of the team, and also contained their bio on the reverse.

To round out the collection we included card that paid tribute to our cross-border relationship featuring two iconic pieces of architecture from NYC and Toronto.

Cardboard cutout
Cardboard cutout
Cardboard cutout
Cardboard cutout
Cardboard cutout
Cardboard cutout
Cardboard cutout
Cardboard cutout

FRAME is all about perspective, and we hope that through our print and video components we inspired you to take a look at the world from a different perspective than before.