Stockholm meets NYC on the Hudson.
GANT Rugger gathered influential Swedes and New Yorkers from the #menswear game for a midsummer ride down the Hudson River. We captured the antics on film for their Spring / Summer campaign.
While the film was being cut, we built anticipation with several teasers on Instagram:
Followed by the main campaign film. Two beautiful days on the water; from a champagne-soaked boat party to relaxing on the beach:
We captured interviews with each of the main characters, diving into midsummer traditions and the NYC lifestyle: