Stockholm meets NYC on the Hudson.



GANT Rugger gathered influential Swedes and New Yorkers from the #menswear game for a midsummer ride down the Hudson River. We captured the antics on film for their Spring / Summer campaign.

While the film was being cut, we built anticipation with several teasers on Instagram:

Followed by the main campaign film. Two beautiful days on the water; from a champagne-soaked boat party to relaxing on the beach:

We captured interviews with each of the main characters, diving into midsummer traditions and the NYC lifestyle:

You can find more at the GANT Rugger campaign site.


It was an intense few days of filming, but in the best way possible. Thank-you to Derrick Leung for his calm and collected creative direction, the inspiring and fun team at GANT Rugger, and Lola Production for putting it together!