Every year-end we create a project thanking our clients for their business, but 2014 was special. It marked our 15th year in operation, so this project had to be bigger, better, and more celebratory than ever! We wanted to give our clients something of lasting value.
We decided to create ten unique cocktail recipe videos, providing the definitive recipe for each one. Each member of our team picked their favourite drink, then spent months researching, testing, and refining to come up with the perfect recipe.
With multiple recipes and videos, we thought perhaps we could try a new distribution method. Rather than simply hosting the videos and recipes online, we felt it might be interesting to explore building an app to house the videos and recipes.
This opened up a larger audience via the Apple AppStore, and allowed the visuals to become even more abstracted. Handing off the recipe details to the writing in the app and website, we could take the films even further into the macro aesthetic, focusing on beautiful details.