Ghost Bikes is an activist movement created and run by a worldwide cycling community. Its mission is to raise awareness about bike safety through the memorialization of biking victims killed or hit on the streets.

Directed & shot by the duo Mario Torres and Julian De Zorzi, this 30 second spot uses the Ghost Bikes memorials around NYC to drive home a simple point: ride safe. Simple motion-tracked titles, a high-contrast colour grade and subtle vignetting emphasize the movement’s philosophy and message of sombreness and frailty.