Mario Torres is a talented up-and-coming photographer based in New York City with a keen eye for a distilled composition. Stark, minimal and unexpected compositions are his craft, and Mario was looking for a brand that would compliment his abilities as well as a sleek way to present his images to the world.
Visual Inclination designed a hyper-minimal brand for Mario with decadent, high-impact typography, and a restrained palette to reflect the simplified approach of his work. We then crafted an equally restrained website based on an asymmetrical fluid layout intended to evoke exploration and remain highly intuitive. Built entirely in PHP, the site is developed to be incredibly simple and flexible to update, with automatic image formatting and thumbnail generation.