Pivotal logo

Pivotal Pictures Inc. is a fledgling Toronto-based production company that wanted a clean, simple brand with just enough character to give it some vibrancy, while remaining rooted in modern minimalism. Visual Inclination developed a minimalist brand with a single hit of vibrant colour and a restrained aesthetic with just the right amount of character.

The brand was extended to a highly efficient stationery design that included business cards that could serve a secondary purpose by providing a writing surface for notes and quotations during meetings.

Pivotal businesscard Pivotal letterhead