You need new business cards. Or a pamphlet. Or a custom-folding, die-cut, UV-coated, silkscreened DVD case. Ever wonder why that print piece takes a few days for the printer to complete, or why it costs so much? Print Craft is a short film captured over several weeks to document the project lifecycle of a typical high-end piece of print. But more importantly, it pays tribute to the true unsung heroes of the project, and we were amazed at how many people were actually involved in one project coming to reality: printers, pressmen, technicians, die-cutters, silkscreeners, and a plethora of others.
Flash Reproductions, the film’s secondary subject and a wonderful printer whom we’ve relied on consistently for years, allowed us behind the veil to capture their high-tech processes and delicate craftsmanship first-hand. It truly is an eye-opening experience to watch.