In 2009, Patricia Di Gasbarro started researching popular products that claimed to be "natural" and "organic." She quickly discovered a shocking lack of standards: companies promoted natural, organic, plant-based ingredients even though many of these products contained toxic chemicals linked to cancer and hormone disruption.
At home in her kitchen, Patricia began experimenting with ingredients, creating butters, balms and lotions. The hard work paid off: all of Shoosha's products are USDA certified organic, doctor recommended, and vegan. Patricia's intense hobby quickly turned into a full-time job, and soon she and business partner Nancy called upon us to bring the Shoosha brand to life.