Cold pressed juices and smoothies for all your ailments.

With a background in holistic nutrition, Jessica Risi's goal with The Raw Chemist was to improve the health of her customers, not just sell fresh juice. True to startup form, they approached us with only a name, a hipster logo sketch, and a lot of passion.

Our challenge was to capture the uniquely scientific nature of their work, while designing a brand that would be bright, youthful, and welcoming. The resulting identity revolved around a chemical bond diagram mixed with colourful splashes of juice.

business card design
business card design

To build excitement around the store opening, we created a number of promotional items, including a “prescription pad” that allowed The Raw Chemist to individualize their deals.

business card design
business card design
prescription pad

Our branding work extended to signage, packaging and other details around the store.

But be sure to check it out in-person: their first location is open now at 2984 Dundas St. West. You can even enjoy some fresh juice while you're at it!