A viral video project sponsored by Virgin Mobile, “Random Acts of Love” sees a flash mob momentarily taking over Yonge & Dundas - a major downtown Toronto intersection - for a playful, fun dance routine. The campaign, titled, “Spread the Love,” was a Canada-wide initiative that included street teams giving out hugs, smiles and gifts, with this flash mob serving as the cornerstone of the campaign.
Visual Inclination, under the direction of Chockablock Productions, was enlisted to help capture the event and create a viral video, making-of special and internal hype-reels, including post-production for all projects in a short timeframe. The entire piece was shot, edited and colour graded within 24 hours, incorporating footage from 11 cameras. Formats ranged from SD flip cameras, DV and broadcast BETACAM to full 1080p HDSLR footage.