Shooting War – Reviewed by TIME

Shooting War Documentary Film

The documentary film Shooting War was just reviewed by TIME! Congrats to Aeyliya and Sa’ad at Grey House Films, it is much deserved!

Forgotten – Special Screening at the Hot Docs Cinema

Forgotten Documentary Film


Join us tomorrow evening at the Hot Docs Ted Rogers Cinema for a special screening and discussion of Forgotten, a documentary film about the more than 100,000 children brought to Canada as indentured farm labourers.


Directed & Produced by Eleanor McGrath and ARD RI Productions INC., we are proud to have edited, executive produced, and completed the post-production on this film.


For more information or to purchase tickets, Click here.

American Vice: Black Market Marijuana Premiere

American Vice: Black Market Marijuana premieres tonight at 10PM on CNBC! We are proud to have provided the show’s Director of Photography, Julian De Zorzi from our NYC office.

Estee Lauder x Mini Melanie

Julian De Zorzi on set for Estee Lauder and Mini Melanie

Our NYC Director, Julian, in his happy place: surrounded by cameras and food. Here’s a peak at our setup for a collaboration between Estée Lauder and Mini Melanie. Photo and creative direction by Derrick Leung.

Behind The Scenes of Estee Lauder’s Wild Love


Take a look behind the scenes of Estée Lauder’s latest ad “Wild Love” with Kendall Jenner and Elle King.


…and here is a bonus video from the “Estée Stories” series, where we have a Q&A with Kendall:

Shooting War to Premiere at Tribeca Next Month

Shooting War Poster

We are excited to announce that SHOOTING WAR will have its debut at Tribeca next month! Ivan Verlaan is the Director of Photography and Colourist for this documentary film by Grey House Films examining Franco Pagetti’s work during the Iraq War.

The Great Wild Indoors Premiere

Tonight on CBC at 8:00 PM, The Nature of Things presents “The Great Wild Indoors”, a look at the world of insects in your home with some incredible macro and slow-motion filming. We provided the colour grade and VFX for our friends at 52 Media Inc., so tune in!

Our Collaborators at the Canadian Screen Award Nominations

Reunion of Giants and War Story: Afghanistan

It is so lovely to see two of our favourite and long-standing clients nominated for Canadian Screen Awards this year… in the same category! Best History Documentary Program or Series. Congratulations to Suddenly SeeMore… Productions Inc. for their Reunion of Giants nom, and to 52 Media Inc. for their War Story: Afghanistan nom. We are proud to have provided the edit, post-producer, colourist, animation, and intro edit for Reunion of Giants; and title design & intro edit for War Story: Afghanistan.

Survivor Stories – Daniel’s Story


During a brutal treatment regimen for lymphoma, Daniel finds hope in a fellow soccer player that survived cancer. This is the first short film in a series of profiles we are creating, called Survivor Stories. We will look at how different people approach diagnosis and treatment, and hopefully dispel some myths along the way. More here.

Reunion of Giants Premiere

Reunion of Giants at Cineplex


A feature doc the we colour graded has premiered at Cineplex. Very proud of our work on this, and honoured to be involved with Suddenly SeeMore Productions Inc. & Canadian Warplane Heritage Museum‘s great project.

Forgotten Premieres at COMMFEST 2015



We are extremely pleased that Forgotten, a documentary film about British Home Children in Canada, had its world premiere this past weekend at the 10th annual COMMFFEST festival in Toronto.


The screening was attended by director Eleanor McGrath, executive producer Ivan Verlaan, as well as many of the film’s subjects and participants. The response was overwhelming and the film walked away with the “Making a Difference” award.


Forgotten is currently scheduled to screen at several upcoming festivals including the La Femme International Film Festival in Los Angeles; the AGH BMO World Film Festival in Hamilton; and the Crystal Palace International Film Festival in London, England.


You can watch the trailer below.


GANT Rugger SS15 Released

STAYCATIONLAND, Gant Rugger’s Spring/Summer ’15 campaign is live, and you can check out the campaign film which we helped create.



This was definitely a hard shoot to do camera prep on:



Casting App is Back on Canada’s Smartest Person



We are proud to announce that our Casting App software is back in action, and being used on season 2 of the CBC series, Canada’s Smartest Person!


Think you’ve got what it takes to become Canada’s Smartest Person? Sign up online!

The Second City Project vs. Coconut Oil


You’d be shocked at how many uses there are for coconut oil!


Check out one of our favourite sketches from The Second City Project, premiering April 19th on Global TV.

Canada’s Smartest Person Season 2 Promo is Live!



Our season 2 promo for Canada’s Smartest Person just went live, and we are so excited for the upcoming season!



Season 2 of CBC’s Canada’s Smartest Person is now casting. If you’re interested in participating, or know someone brilliant you want to nominate, please visit their website and apply today!

Final Cut Pro X Features Wishlist



When Final Cut Pro X launched it lacked many features editors considered to be essential. Over time the folks at Apple have added many of these features (though some are left to the world of Third Party Plug-ins). So, in the spirit that Apple is out there listening to Final Cut Pro X users, here’s a list of features I’d love to see added one day.


Colour Coded Roles

I’m a sucker for organization. Granted, my desk is usually pretty messy but I take great pride in ensuring my timelines are not. Back in the track based days I was very strict about what tracks featured dialogue, which featured music, and which featured sound effects. Avid’s Media Composer made this even easier with the ability to colour code tracks, a feature I had long wished legacy Final Cut Pro would adopt. However, with Final Cut Pro X tracks are now gone and they aren’t coming back. But Final Cut Pro X introduced a new feature for people like me to keep things organized: roles. The problem is that while it’s very easy to give a clip a specific role, there’s no easy way to visualize it in the timeline. Colour coding would help ensure that at a quick glance you could see which tracks are dialogue, which tracks are SFX, and which are music.


The folks over at Disproportionate Pictures have done a really great write up on roles and how colour coding would be beneficial that you should definitely read.


Connect Audio to Audio

One of the biggest changes to Final Cut Pro X was the removal of tracks, and the switch to the notion of “story lines”. Generally speaking they work great and I’m all for them, however there’s sometimes when I’d love for them to behave a little differently than they currently do. One such way is the ability to connect audio to other audio. This would be extremely helpful for ensuring music edits don’t fall out of sync, or sound effects added to specific timing in your music track stay locked to the music track and not the video track. The reality is that sure, generally speaking you want your sound locked to picture, but there are times when you want it locked to your other sounds (say, an added drum beat) and there currently is no way (that I know of) to do so.


Ability to Lock Sections of Your Edit

For a lot of the edits we do we’ll have portions of the video timed to our music track. The problem can be that if the client wants to make a change to a portion of the video, let’s say in the middle section, the portions at the end that are perfectly synced to the music can fall out of sync quite easily and I’ll have to spend time getting things back into place. This was easy to deal with back when we had tracks in legacy Final Cut Pro, but not so easy in Final Cut Pro X. I’ve been using markers to try and give myself visual cues of where things line up, but it’d be great to have the ability to lock certain portions of your timeline so that no matter how things ripple those elements won’t fall out of line.


Folder Watch

I’d love the ability to tell Final Cut to watch a folder to instantly import media from (iTunes has a similar feature). I realize this could very quickly get messy especially if the feature were abused, but if implemented correctly I could see it being insanely useful. For example: tell Final Cut to watch this folder labelled “graphics” or this folder labeled “sound effects”. Every time a new file is added to it, it instantly gets added to Final Cut saving you the import step, and thus saving your time. Combined with roles and smart collections this would be a power-user’s (and assistant editor’s) dream!



This one’s pretty specific, but I’d love the ability to add draggable guides, similar to those found in Motion and After Effects. This would help instances where you’re trying to straighten a shot, or ensure text is all perfectly aligned. Apparently there are third-party plug-ins that can do this, but it’d be great to see it natively integrated.


A Better Subtitle Plugin

Again, this one can apparently be solved with any number of third party plugins, but it’d be really nice if Final Cut Pro had a built in tool for easily creating hard-coded subtitles. After all, it’s a little more useful than say, the “Ferris Wheel” text (but please keep that Star Wars crawl plugin!)


Plug-ins That Travel

Final Cut Pro X has an incredible amount of wonderful third party plug-ins. The problem is that if you install one on your main system and then the project is handed off to another editor, or the colour suite, or even the end client, if that plug-in isn’t installed on their system you will encounter issues. It would be great if there was a way to ensure that your plug-ins traveled with projects from machine to machine. Obviously there are issues with licensing which is why it will probably never happen, but coming up with a solution so that these elements don’t fall “offline” would go a long way.


Remove Attributes

We recently got paste attributes en masse. Now I’d like to be able to remove them en masse as well.


iMovie Features

The latest version of iMovie has received not only a Yosemite make-over but several wonderful new features I’d like to see ported over to Final Cut Pro X (especially the non-connected audio region). Thomas Grove Carter created a wonderful video highlighting many of these features which you should definitely look at.



No piece of software is perfect, and there’s always going to be room for improvement. These are just a handful of an ever growing list of features I wish Final Cut Pro X had. While I can get by without them, having them would increase my efficiency saving me time, and the client money. So if you’re out there Apple and ever want to chat you know where you can find me.


– Adam.

The First Survivor Stories has been filmed!



Today we had the pleasure of filming with Shannon and Winston, the first subjects of our upcoming Survivor Stories series. What an amazing duo!


We really can’t wait to release this first Survivor Stories film! In the meantime, please help us spread the word at

Chopped Canada Now Casting with CastingApp



Chopped Canada is looking for Canada’s culinary champions, and they’re using CastingApp to help with that process.


Casting is currently underway for the next season, so be sure to head over to their site and sign up if you think you’ve got what it takes to be on Chopped Canada.

Final Cut Pro X – Five Favourite Features

Let’s face it; Final Cut Pro X is a divisive piece of software. And it’s tough to deny that its release was, shall we say, fumbled.


But the reality is that, in the 4 years since it first debuted, it has steadily improved year after year through a number of considerable updates (all free I might add). Final Cut Pro X is now an incredibly solid, fast, and powerful non linear editing system.


While we could spend hours discussing all sorts of features, and various tips and tricks, I’d rather focus on five of my favourite features that make Final Cut Pro X so great, and my NLE of choice.



Magnetic Timeline

Using the magnetic timeline to move a clip, while other clips ripple around it.


There’s a lot to be said here, but what I love most about the magnetic timeline is how it simply “gets out of the way.” Re-arranging clips, or groups of clips, is as easy as dropping them exactly where you want. Everything magically pops out of the way to make room. This makes moving portions of your edit easy and painless, and ultimately will save you a lot of time.




Quickly retime your clips with a few clicks


Retiming in legacy FCP was awful. It was inaccurate, the results were a mixed bag at best, and good luck trying to get ramped speed effects. Retiming couldn’t be easier with Final Cut Pro X, especially with the new retiming header. You can easily pick from the preset speeds, enter a custom speed, or use my favourite option and simply grab the handles to adjust to whatever length you require. It’s fast, it’s painless, and when switching the quality to Optical Flow you’ll have truly impressive results.



Use optical flow to get impressive results


This feature was used extensively for our GANT Rugger F/W 14 campaign film, where we slowed down 30fps footage in a 24fps timeline for a dreamy effect. Sometimes the 20% slow-down wasn’t enough, and being able to simply grab the adjustment handle for more really sped up my edit.




Built in stabilization saves an incredible amount of time (and the results are great too)


Another great built-in feature of Final Cut Pro X is its new stabilization engine. It’s now easier than ever to enable stabilization of a clip, and the results are very good. While it’s not as powerful as a third-party tool, more often than not with a little trial and error you can get truly excellent results. It’s nice when I can avoid a roundtrip through After Effects, where our more powerful plugins live.


Stabilization came in very handy during the GANT Rugger S/S 14 campaign edit. Our shooters were running around a chaotic yacht party, grabbing little moments as they sailed down the Hudson River. The stabilization tool allowed me to use shots that otherwise wouldn’t be campaign-worthy, even though the content was great.




Background render means you can work while FCP X chugs away


This is probably one of everyones favourite features. The fact that you can apply an effect, and simply get on with your edit while it renders out in the background is truly remarkable. Finally FCPX is using all of the horsepower from our expensive 16+ thread edit suites!


It’s especially handy during colour grade sessions; Ivan can be rolling out colour across an edit while his previous setups are rendering in the background. By the time he gets to the end of a timeline, the whole project is already finished rendering and ready to go. No more “go for lunch and hope the render’s done when you get back”!




Adding audio keyframes has never been easier


One of the biggest headaches in legacy Final Cut Pro was working with audio keyframes. They were tedious to add, and even more tedious to manipulate. The new audio keyframe tools in FCPX make this a thing of the past. For starters, dipping audio is as easy as selecting the range where you want to dip and then dragging the volume controller down. FCPX will auto-generate the keyframes you need, saving you 4 clicks.



It’s also never been easier to grab multiple keyframes at once and then move them


But say your video footage has moved down the timeline and now your dip is in the wrong place. That happens all the time. Instead of having to move each keyframe individually, you can now select them with the range tool and move all four at once. Want to save even more time? You can simply cut those keyframes from the original location, and paste them into their new location. Have a new location that needs a dip? You can just copy and paste the dip you previously made and adjust accordingly. These kind of changes make your life so much easier and so much faster!



These five features may not seem overly exciting, but they really go a long way into speeding up the edit process. They help to set Final Cut Pro X apart from the other NLEs out there, and are just some of the features that make Final Cut my favourite tool to edit with.


– Adam.

The Powers of Time


We just released a short film we created called “The Powers of Time” that illustrates time passing at different powers of 10. What can take place in a fraction of a second or many years? This short animation explores this fascinating question.


The film is a tribute to Ray and Charles Eames’ influential 1977 film “Powers of 10” which examined space from the microscopic to celestial scale.


Created by studio director Ivan Verlaan and former design director Scott Wise, we’re excited to share this passion project with the world.

Reunion of Giants Trailer


Our friends at Suddenly SeeMore Productions just released the trailer for their upcoming documentary, “Reunion of Giants”.




We gave a helping hand with the colour grade, and can’t wait to see the finished film when it “takes off” this summer.

Dragons’ Den Casting with CastingApp




We are very happy to announce that Season 10 of Dragons’ Den is now accepting applications online using our CastingApp!


Apply today with your next big business idea.

Meredith Heron Design Redesign



Meredith Heron Design is Toronto based, full service, interior design company. They also happen to be a longtime client, and we recently helped them undertake a re-branding effort which included a brand new website design.


We are incredibly proud of the results. Be sure to head over to their site and check it out!

Christie Pits Film Festival 2014

Christie Pits Film Festival "Days of Summer" sign
Running every Sunday night through July and August, the Christie Pits Film Festival presents free screenings of classic films and local shorts in the heart of the Christie Pits park.
This year’s theme was “Days of Summer” and featured films like Stand By Me, Rear Window, and Moonrise Kingdom. We pitched in as a media partner to the festival, executing some fun animation for them:

It turned out to be the most successful year ever for the festival, with over a thousand people showing up to each screening! We had a great time working with the team once again, and can’t wait until next year!
Here are a few photos from the event, courtesy of The Christie Pits Film Festival:
CPFF attendees view VisInc's screenwash
Christie Pits Film Festival's biggest turnout yet!
Photo credits: Marissa O’Neill and Crysler Paton

Adjacent Possibilites Tomorrow

LeuWebb installation with AP logo overtop


We are proud to announce that we are the Design Partner for Adjacent Possibilities. Their first event, art + energy, takes place tomorrow evening at the MaRS Heritage Atrium, and we couldn’t be more excited to see what they’ve been making!


Co-founder Ross Curtner tells us about the project here:


[Adjacent Possibilities] brings together cleantech entrepreneurs and emerging artists to reframe the way we engage with climate change. … Leading up to the major gala exhibition, groups of entrepreneurs and artists will meet at MaRS to discuss ideas, collaborate and generate new insights.


Join us on August 26, 2014, as we fill the MaRS Atrium with art and explore a positive energy future together. In addition to the unveiling of the installations, the evening will also include a talkback with the artists and entrepreneurs, a screening of a curatorial documentary about the artistic process and a keynote address by cleantech entrepreneur, investor and author Tom Rand.


For more information and to purchase tickets, please visit their website – we hope to see you there!


(Photo courtesy of Adjacent Possibilities on Instagram)

Gant Rugger FW14 Released

GREEN FINGERS, Gant Rugger’s Fall/Winter ’14 campaign is live! Checkout the full campaign and our film:


Shoot locations include: Brooklyn Grange Farm at the Brooklyn Navy Yard, Fox Fodder Farm & Green Fingers NYC.


Here’s a little look at our crew in action:


Director holding camera in a greenhouse

Camera and sound at Brooklyn Grange

Director looking into camera at Fox Fodder Farm

Director working with Satoshi at Green Fingers

Camera assistant holding large umbrella in front Green Fingers store

NYC Skyline from Brooklyn

Shoot locations include: Brooklyn Grange Farm at the Brooklyn Navy Yard, Fox Fodder Farm & Green Fingers NYC. Photos by Derrick Leung, Daniel Flemming, and Ivan Verlaan.

Kindred Process Film

We love digging into the craftsmanship that goes into the objects we use, and sometimes take for granted. At the end of last year, we started a collaboration project with Kindred Custom Snowboards to design & build a custom snowboard. Here is our film of their meticulous process:


Staff Network Preview

After more than a year of hard work, we were finally able to preview The Staff Network at the Co-operative Management Conference… and it was a success! We can’t wait to show you the finished project! (soon)


VisInc director standing in front of crowd, with detail of the logo

The Secret Trial 5 in Hot Docs

Congratulations to Amar, Noah and the whole The Secret Trial 5 team for being selected for Hot Docs 2014! It was a crazy scramble to make the deadline, but we’re happy to have colour graded the film with them. Definitely put this one on your watch list!


colour grading suite for ST5

Gant Rugger SS14

Gant Rugger has released our SS ’14 campaign film! Stockholm meets NYC to party on a sailboat… a weekend to remember! Huge thanks to amazing Derrick Leung for his creative direction, Lola Production, and the excellent team at Gant.


Checkout our film below:



…and here are a couple of BTS photos for good measure:




Camera operator standing in water

Kindred x VisInc Snowboard

We are happy to announce that our Kindred x VisInc custom snowboard collaboration is complete! Months of planning have gone into this one-off piece of functional art, and we are thrilled with the results.


Ivan just got back from Comox, BC where he was lucky enough to follow every step of the meticulous process with Evan and Angie. He documented the whole thing with our brand-new Blackmagic Pocket Cinema Camera, and we hope to release the short film sometime this summer. In the meantime, here are some BTS photos to hold you over:


Blackmagic Camera shooting the build process

Director holding field monitor next to camera

Finished custom wood snowboard by Kindred Custom and VisInc


Cheers to 2014

Garnish App Launches


Well, another wonderful year has passed us by. We saw a lot of change and growth in 2013, which we might outline in a future news post, but 2014 marks a major milestone for us:


This will be Visual Inclination’s 15th year in business!


We are really excited about reaching this ripe old age, but more than anything, we are grateful. Our amazing clients and collaborators are what got us here. So… thank you!


As a token of our thanks, we wanted to give you something of lasting value. Something that you would want to hang onto, but still reflected our character as a collective of creative, interdisciplinary artists.


Adam came up with a playful concept that our whole team rallied behind, and we are all very proud to present you: Garnish. Our favourite cocktail recipes, beautifully illustrated with macro films and presented as a website or iOS app. All with a clever origami invitation from Mick, of course.


Thank you once again for your support over the past 15 years, and cheers to 15 more!



Garnish Invite

Gant Rugger Pre-spring 2014


We recently made a short film for Gant Rugger’s Pre Spring 2014 campaign. Inspired by the Orient Express, we created fun a white linen dinner on the J train.


Creative direction from the wonderful Derrick Leung.

Sector Sarajevo in The Globe And Mail

Sector Sarajevo


John Doyle on Sector Sarajevo in The Globe today:


The doc, finely crafted by filmmakers Barry Stevens and David York, gives us a sense of the carnage and barbarism and what the Canadians had to do in order to survive and to help. Some of the details make your hair stand on end, but this is a must-see, as a reminder of what happened then and of the effect it had on the Canadians who were there, trying so hard to be peacekeepers.


Sector Sarajevo premiers tomorrow night (Sunday Nov. 10th) on History.

Bad Trips Abroad Season 2

Bad Trips Abroad Season 2


Following the success of their first season, Bad Trips Abroad has officially begun shooting for a second! We are thrilled to be a part of the show and look forward to what new stories await us.


The second season is set to hit the airwaves next spring.

War Story At The Royal

The Royal


With a new season of War Story hitting History TV Nov 10th, the producers hosted a special screening for the two Vietnam documentaries tonight. The films looked at both sides of the border: deserters leaving the USA to seek sanctuary in Canada, and Canadians (mostly volunteers) that joined the US military to fight in Vietnam.


It is always rewarding to see your hard work on the big screen, but the highlight of the night was the town hall discussion after the films were presented. Series director Barry Stevens and executive producer David York took the stage with some of the veteran participants for a lively discussion of the issues raised by the films.

Casting App

Casting App


We are working on something very special but top-secret. Anyone involved with television, film or commercial casting can find out more by getting in touch!

Christie Pits Film Festival

Christie Pits Film Festivalchristie6Christie Pits Film Festival


We are big fans of the Toronto film community, so when Nikin Nagewadia approached us to help with some animations for the Christie Pits Film Festival, we jumped at the chance.


Free outdoor film screenings in the summer – what’s not to love?


Emily Reid and the team have put on a great event for three years running now, and we’re proud to have been a sponsor. Here’s to year four!


(photos provided by Emily Reid, for more please check out the CPFF Facebook Page)

Bad Trips Abroad Premiere



Tune in to Travel and Escape at 10:30PM, Sunday June 16th for the premiere of Bad Trips Abroad – a show that profiles travellers who have run into misfortune, sharing their first-hand experiences.


We provided a host of production and post-production services to this series – from editing, animation and colour grading right down to stock footage – so we are very excited to see this show on air! We will get a full portfolio entry up as soon as we can.

Steve Joins the team

Steve Joins the Team


Well, it’s official. Stephen, who joined our team in January as developer (with video editing skills to boot!) now has his very own spot on our People page.


Steve will be the leading man on all things web and we couldn’t be more excited about all the new projects we’ll be able to produce now.

Temple Street Productions

Temple Street Productions


Temple Street Productions is an award winning television, film and digital media production company based in Toronto, and we just launched an overhaul of their website. Check it out!

Kindred Custom Snowboards



We are proud to announce the launch of Kindred’s new brand new identity and website! They create beautiful, hand-made snowboards in Commox Valley, BC – a pursuit rich with visual inspiration. Please check them out and share widely, as they do amazing work! (we have an exciting collaboration in the works too, but more on that later)

Finishing Touches

404 error image


With the new website up and running, we decided it was time to finesse the finishing touches. If you type in the wrong address on our website, you will now see this furry error message. Remember, don’t get on Klaus’ bad side.

FRAME – Our Perspective on Perspective

2012 Promo


Our New Years promos are ready! We’ve spent the last little while creating something that shows the personal touch of each of us here at VisInc. If you’d like to get your very own taste of the VisInc perspective, drop us a line to get on the mailing list!

If you would like to skip the print work and get right to our short films, please have a look at the website here: FRAME.

War Story Premieres


History will be airing 2 episodes of War Story per night at 8:00 PM Thursday through Sunday (Remembrance Day), along with additional episodes at 10:30 PM Saturday and Sunday.


We are extremely proud of this series. It has been crafted by some of the best producers, researchers and editors in the business to give some insight on war from the perspective of the men and women that lived through it.


We have been fortunate enough to work in post-production on this project – dedicating more than a year’s work to it, making sure that these men and women could tell their stories in their own words. We hope that you can tune in.

One People Premieres

Harry Belafonte


One People premieres August 6th in Kingston, London, NYC, Toronto and Miami. One People is a feature-length documentary that celebrates Jamaica’s global reach 50 years after independence.


Julian De Zorzi from our Brooklyn studio was brought on to shoot a series of interviews in New York, Washington D.C. and Virginia. The experience allowed him to meet and interview an incredible array of subjects including Harry Belafonte, Gen. Colin Powell, Jazz musician Monty Alexander, Congresswoman Yvette Clarke and dozens of others.


More information on the NYC screening can be found here.

Visual Inclination in 2011 Applied Arts Design Awards

Applied Arts


We are very honoured to be represented in the 2011 Applied Arts Design Awards issue for our work on the Animal Wellness Centers branding. We feel fortunate to be included in such great company and thank Applied Arts Magazine and the judges for their recognition.

New York Times Style Magazine

Bossy Pants Screen Grab


Julian De Zorzi from our NYC office recently put together a short for The New York Times Style Magazine called Couch Potatoes, a look behind the scenes of Colin Dodgson’s Bossy Pants shoot.

Charity Spot Takes Silver

Every year The Globe & Mail hosts a Canada-wide advertising competition called Young Lions. Creatives under the age of 28 compete in print, interactive and film categories, and the winners are sent to Cannes to compete internationally.


This year, Visual Inclination directing team Ivan Verlaan and Julian De Zorzi decided to throw their hat in the ring. They were given a brief for the Stephen Lewis Foundation and had 48 hours to create a 30 second spot from scratch.


After an intense two days of writing, casting, shooting and editing, they produced a spot that speaks to the responsibilities left on the shoulders of AIDS orphans.


The jury saw how this would speak to the Stephen Lewis Foundation’s audience and awarded the spot with silver.


Pawnathon Enters Post

After spending March designing the identity and roll-out for Pawnathon Canada, the event and shoot were a huge success! We are now buckling down and going full-tilt into post production. It’s a real pleasure to work with such a great team on a fun show, and we can’t wait for Canada to see the finished episodes!


Pawnathon Board


Pawnathon Sign Up

Meredith Heron Design gets a revamp

Meredith Heron Design recently underwent a facelift. Their existing website, one that we had developed years ago entirely in Flash, still suited the talented studio quite well, but the Flash architecture was no longer the best format for presenting their work. The new website no longer relies on Flash for the heavy lifting, and is now fully iPad compatible. To go along with the overhaul, we built Meredith Heron – a prolific personality and popular Twitterer – an engaging and feature-rich blog to share her ideas and visions for interior design.


Meredith Tutorial


She took to it like a pro, as you can see above in our in-person walkthrough where we demonstrated the back-end functionality of the site. Check out the blog here, or the full site here:

Our new letterhead makes an impact

VisInc Letterhead


Our new letterhead has arrived, hot off the press! It involves a very subtle deboss, one that (clearly) pictures can’t do justice.

Helios Energy site launches

Helios Header


Visual Inclination recently launched an overhauled website for Helios Energy, experts in solar energy developments and fellow Toronto natives. The new website modernizes their visual aesthetic and packs a big technical punch, with a robust back-end for content management and an incredibly useful rooftop evaluation tool that allows propsective clients to guage their specific needs and values.


Check out the new site at

Happy New Year!


We hit a lot of milestones in 2010, including reaching one full year at our Queen Street studio and opening another new studio in New York City. We’ve jet-setted, pounded the pavement, burned the midnight oil, laughed, cried, pondered, learned, lost and gained. And as we enter our twelfth year, it’s time to celebrate and look back at twelve reasons that made 2010 such a great year.


Please click here for a larger viewing experience.

We Love Print Craft


We love print.


We love the initial design process, the prototyping, the production and, of course, the end product itself. So, what better way to show our admiration than to produce a short film that follows the whole process from start to finish?


We hope that you enjoy Print Craft as much as we enjoyed making it.

Freak Encounters Premieres on Animal Planet

Freak Encounters premieres tonight, October 19, on Animal Planet at 10:30 PM. It is a hilarious prank show that forces unsuspecting victims to come face-to-face with frightening mythical creatures.


Visual Inclination had the pleasure of working for Suddenly SeeMore… Productions on the show this past spring, lending our services for on-set editing and creating sketch-book illustrations.


Freak Encounters will be airing on Animal Planet in the US only.

Mustang Challenge Season Recap

For the past six months, we have been working with our friends at Compass 360 to cover the Ford Racing Mustang Challenge series. Last week we launched the final video of the series: a look at the top three drivers of the year, along with some behind the scene antics.


It has been a great deal of fun shooting and editing all of the online episodes. A big thank-you to Karl at Compass 360, everyone at Ford Racing and the Mustang Challenge drivers & crew for making this such a pleasant experience!



A full portfolio entry will be coming soon.