Charity Spot Takes Silver

Every year The Globe & Mail hosts a Canada-wide advertising competition called Young Lions. Creatives under the age of 28 compete in print, interactive and film categories, and the winners are sent to Cannes to compete internationally.

 

This year, Visual Inclination directing team Ivan Verlaan and Julian De Zorzi decided to throw their hat in the ring. They were given a brief for the Stephen Lewis Foundation and had 48 hours to create a 30 second spot from scratch.

 

After an intense two days of writing, casting, shooting and editing, they produced a spot that speaks to the responsibilities left on the shoulders of AIDS orphans.

 

The jury saw how this would speak to the Stephen Lewis Foundation’s audience and awarded the spot with silver.